Paywall. Registration Wall. Cookie Wall.

Convert your audience into leads, members and subscribers

Poool Access gives the power back to marketing teams to drive your registration and subscription strategies to success, without tech involvement. Increase ARPU, gather first-party data and collect compliant consent.

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A wall to match every strategy

Our platform offers these 3 types of wall natively, ready to use

Paywall

Turn users into subscribers in a way that's adapted to their engagement level or context.

Registration Wall

Increase your registered user base to collect 1st-party data and build relationships that last.

Cookie Wall

Collect compliant consent and monetize your audience simultaneously.

Simplicity is key

Full autonomy from tech thanks to our intuitive Dashboard control center. Everything you need to build, launch and optimize dynamic Consent, Registration and Subscription strategies that convert.

2 day tech integration and less than 30 days to go live
1 hour training session for marketers before complete autonomy
5 minutes to change a wall scenario, 1 week to test

Discover Poool’s Dynamic Wall

Built for growth

Start with a single conversion strategy, iterate and test different wall scenarios with deep granularity at article, device, source and user engagement level to continuously optimize performance.

Set-up and implement just a few scenarios at launch, expanding as you grow
Target a variety of revenue opportunities through different segments
A/B test, analyze and optimize in the Dashboard

ROI positive

Just like our clients, you’ll see results in less than 90 days - consent rate optimization, an engaged registered user base and a predictable, recurring revenue stream from your growing number of subscribers.

Positive ROI in under 3 months
Significant increase in ARPU
Sustainable revenue growth - with Poool, your team will be able to work on much shorter cycles, adapting quickly to fast-changing regulations and competitors

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Solutions that drive conversions for producers of all types of content

Easily integrated into your ecosystem and entirely adaptable to your strategy, content and audience.

Amazing features to fit your strategy's needs

Gradual implementation: launch your strategy risk-free by initially implementing and A/B testing your strategy on a specific context, audience or small % of your traffic, expanding as you grow
Code-free design builder: every aspect of our solution is customizable so marketing teams can change texts, designs, forms and scenarios in minutes, not days. No more tech dependency.
Integrated into your site: with Stripe to collect your subscription payments easily; with Didomi to implement cookie walls in just a few clicks; with Mailchimp to store user's data; with Zapier to connect any other tool needed...

Native segmentation based on device, content type, source of traffic, user profile or location
Custom segmentation to target your own data set, such as logged-in users, former subscribers or propensity score
A/B test of any aspect of your wall (wording, design, scenario) in 2 clicks without dev involvement. Analyze results as they run
Open to your ecosystem: with our API, webhooks and events, you can connect any database needed (and Poool will never share data)

See how it works

Client testimonials

Poool allows us to better qualify our user segments and deploy an effective guest account strategy, integrating easily on our platform. We now envision a phase where each segment will be addressed with a specific user experience.

Benjamin Lupu - Chief Digital Officer - The Africa Report

blocks.testimonials.jeuneAfrique.name — The Africa Report

We integrated Poool’s tool into our site very quickly thanks to close support from the team. The product allows us to adapt the paywall to different user profiles so as to maximize reader conversion rates.

Jimmy Temporado - Product Owner - Journal du Dimanche

blocks.testimonials.jdd.name — Journal du Dimanche

Poool Access solution allowed us to test different acquisition strategies with ease, efficiency and on a regular basis so that we can continue to improve conversion of users to our end goal, subscription.

Frederic Desiles - Strategy and marketing director - Alter Eco